The Latin word ubīqué (ˈuːbɪˌkweɪ) means "everywhere" and is derived from ubī̆ (“where”) + -que (“each, ever”). It is the root of the word ubiquitous which means widespread or omnipresent.
Back in 2019, when a few of us were routinely on the road, proudly calling ourselves road warriors, we found that no matter where we went — from Bangalore to Chennai to Mumbai to London to Paris to New York to Los Angeles to Bucharest — we were ensnarled in traffic and had to deal with rush hours, plan ahead to beat the traffic and so forth. We were pondering on that eternal question: where is everyone going?!
It got us thinking if this universal phenomenon of traveling to get to work was necessary, especially with technology now being so ubiquitous, accessible and affordable.
We began to work on a solution and called it ubique™. That's our origin story.
Keep in mind, this was 2019 — before the pandemic. Our name reflects what we believe in.